Wayfair houses an extraordinary amount of items in their catalog. Have you ever heard of decision paralysis? This is a prime example. Designer Services was crafted to help facilitate that process for the user who wants professional guidance. The style quiz asks about your current space, your aspirations, and your aesthetics; then pairs you with a professional interior designer.
The conversation is started and soon you'll have some mocks of what your new room could look like. The entire product catalog has been shot with a 3D Modeling camera and can harness augmented reality putting you into your virtual room. This provides the user a more realistic look and feel of the room giving them confidence to make a purchase.
The design was inspired by Cartier's simple and eloquent sensibilities. The challenge was carefully crafting an experience that was as functional as it was pleasing to the eye.
A closer look at some of the mocks
The VR portion made headlines with TechCruch and the Designer Services side connected professional designers with customers seeking design guidance.
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Maybe something more modern would do the trick.
