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The task.

Novartis is well versed in the medical practice of creating new drugs and bringing them through the FDA approval process. This project was the first time in FDA history an iPad assisted in expediting that approval process. This app helped bring this medication from a prescription to an over the counter medication.

The task at hand was to create an application that allowed doctors to review potential patients and determine if they were suitable for this medication. The application would learn the doctors decisions and begin to be able to replicate their decisions with increasing accuracy. The correlation of the app and the doctors decisions needed to reach a certain percentage of accuracy before it was approved by the FDA.

02 02

The design.

The accessibility of the design was paramount as the functions of this app were a priority over delicate sensibilities. Although this being the case, the app felt particularly pleasing aesthetically with a soft blurred background and bright orange CTAs and primary data points. I needed to establish a hierarchy of color in the design system to keep the order of info and buttons consistent.

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