The Cadillac tablet site was enhanced with a 'Build Your Own' feature that included 360° views of both the interior and exterior of your custom built Cadillac.
Updated pricing and locator features allowed the user to continue the experience right into the dealership.
The style of the site followed not only the brand of Cadillac, but strived to convey the style and luxury of riding in a Cadillac.
The mobile experience offered a dealer locator and a build and price flow that previewed the interior, exterior and under the hood packages.
"It was a pleasure working with the Cadillac team. We collaborated and with a shared vision put together an experience that extended the brand.
Sorry, our website doesn't support your web-browser.
Maybe something more modern would do the trick.
