I create experiences that transform brands, grow businesses and make people’s lives better.
From integrated advertising campaigns to service design, I approach projects with strategic and creative thinking.
I partner with our clients to create big ideas and translate them into innovative digital experiences.
From prototyping with tools like Invision & Principle to quality testing, I use the latest technologies.
My capabilities.
Understanding the user’s psychological and biological desires, limitations and delights.
Information architecture, visual design and interaction design all roll into the optimal user experience.
Finding a new way to solve an old problem requires empathy and a new perspective.
Creating a harmonious brand that reaches customers on different levels triggers their memory and connects a story in their mind.
As an early member of some successful startups, I’ve created products that became integral in peoples daily lives.
The process.
During the exploration stage, I dive into the clients’ business requirements and the competitive landscape.
Once I have a clear strategy and I know what we want to achieve, it’s time for design to come into vision.
Lastly, quality assurance. As the project matures, tracking KPIs is integral. Insights can be acted upon in future iterations.
I'm Nick, a UX Designer passionate about the user. Especially that one that's late, trying to get somewhere, multitasking and trying to figure out that confusing juncture in your app.
My creative process starts with inquiry. I’ll brainstorm with stakeholders, define personas and create journey maps. I’ll also use other field methods for determining business and user goals. I use various frameworks from established leaders in the industry like BJ Fogg’s behavior model and Nielsen's Heuristic Evaluations. From there create a design system and follow UX Laws. When measuring KPIs I’ll use Google's HEART metrics" to assess the high and low points. From there I’ll make educated decisions on how to improve the experience. My masters from Bentley University in Human Factors in Information Design has given me the tools to lead a vision and create an optimal experience for the user.
I’ve had the pleasure to work together with some remarkable brands.
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